In February 2019, Tradesy underwent its first rebrand since 2015. Below are my contributions and explorations to our new identity.


When it came to the earliest type explorations, I wanted to visit modern gothic and romantic font families. These font families encompassed the brand’s personality traits while also offering a chance to be highly individualized in the e-comm space.

Personality Traits:
Clever, Striking, and Radical

Typography

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Striking: two different palettes explore varying levels of volume of color. To further these color explorations and also to visually define “clever,” “striking,” and “radical,” in imagery, I paired groups of curated photos with their respective palette.

Color + Imagery

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PRESENT
DESIGNS:

Pictured right,
our current homepage and (high-converting) “New Arrivals” pages reflect the
branding and product experience of 2015.

Below are three concepts designed to reflect the new brand foundations for our two most trafficked pages.

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Click on either page to see it larger.

Reimagined:

The above designs were also considered as potential templates for all collections’ landing experiences from organic and paid channels.