In February 2019, Tradesy underwent its first rebrand since 2015. Below are my contributions and explorations to our new identity.
When it came to the earliest type explorations, I wanted to visit modern gothic and romantic font families. These font families encompassed the brand’s personality traits while also offering a chance to be highly individualized in the e-comm space.
Clever, Striking, and Radical
Striking: two different palettes explore varying levels of volume of color. To further these color explorations and also to visually define “clever,” “striking,” and “radical,” in imagery, I paired groups of curated photos with their respective palette.
Color + Imagery
our current homepage and (high-converting) “New Arrivals” pages reflect the
branding and product experience of 2015.
Below are three concepts designed to reflect the new brand foundations for our two most trafficked pages.
Click on either page to see it larger.
The above designs were also considered as potential templates for all collections’ landing experiences from organic and paid channels.